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Unleash Your Strength Potential

Strongman and Strongwoman Training for Beginners and Intermediates

ABOUT ALFITNESS STRENGTH

ALFITNESS STRENGTH is dedicated to empowering individuals to unleash their inner strength and excel in the world of strongman and strongwoman competitions.  My proven training programs and expert guidance help beginners and intermediates elevate their performance and conquer their next competitions. With a foundation built on experience and success, I am committed to helping you unlock your full potential in the sport.

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Build Confidence & Strength.
Whether It’s Your First Comp or the Next Level.

SERVICES

Are you new to strength training or looking for guidance on your first competition? Maybe you’re simply eager to get stronger without feeling lost or intimidated. My coaching services are designed exactly for people like you—novices who want solid, accessible help or intermediates ready to take things further. I understand the common challenges and fears, such as getting injured, not knowing where to start, or worrying about looking silly in the gym.

Book your call today to discuss your aspirations and goals. Let's explore how we can collaborate to turn your vision into reality!

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ONLINE COACHING

£75/mo

  • Custom training programs through the Winning Strength App.
     

  • Demo videos included for every exercise.
     

  • Feedback forms and WhatsApp video reviews for continuous improvements.
     

  • Personalized support to help you reach your strength goals.

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In-Person COACHING

£105/mo

  • All the benefits of Online Coaching.
     

  • Access to the full range of specialised equipment at ALFITNESS GYM.
     

  • Hands-on, in-person guidance and coaching from Ash.

I offer clear, step-by-step programming, demo videos, and personalized feedback, I help you build confidence in your lifts and train safely. No guesswork, no confusion—just a friendly, non-intimidating environment where you can thrive at your own pace. And if you decide you do want to compete, I can guide you from your first entry-level event right up to the national stage. My goal is to make your path to strength training both approachable and effective, so you can focus on reaching your goals without unnecessary stress or fear.

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EVENTS & COMPETITIONS

WARWICKSHIRES STRONGEST MAN AND WOMAN

Sunday, 7 September '25   10am – 3pm BST

The studio, woodford lodge, Leather Mill Lane, Hartshill, Nuneaton, CV10

BOOK MY SPOT

Warwickshires strongest man and woman is back and this time we have owned up all categories!

THE STRONGEST LIGHTWEIGHTS!

Sunday, 5 October '25   8am – 4:30pm BST

 ESC Nuneaton, Radnor Drive, Nuneaton, CV10 7PD

BOOK MY SPOT

U64kg women & U80kg men still aspiring to get to the top of the sport are getting a platform of a big show bringing a chance for experience and an even playing field.

Meet YOUR Coach

ASH LAPIDGE

I’m a friendly, non-intimidating coach who understands the fears and frustrations that come with starting out. I’ve helped people overcome these challenges by creating personalized plans—complete with video tutorials—and staying flexible to each individual’s schedule, goals, and gym setup. If you’re self-motivated, I’ll guide you on your path; if you need extra accountability, I’ll be right there to keep you on track.

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I focus on you and your goals. With a proven track record and various qualifications, I’m here to ensure your journey toward greater strength feels supported, approachable, and exciting—every step of the way.

"Friendly Coaching, Serious Results."

CLIENTS TESTIMONIAL

"A great little gym with every bit of equipment you could need! Friendly atmosphere and fantastic owner!"

Andrew Keys

SPONSORS I WORK WITH

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FAQ

When can I start?

We usually begin your training program on the first Monday after you sign up.

Is nutrition support provided?

Yes, we offer help and guidance with nutrition as part of your overall training plan.

Can I still join if I have a medical condition or injury?

We’ll need to discuss any medical concerns or injuries before sign-up to ensure we can tailor the program to your needs. We make every effort to accommodate different conditions and limitations.

I’ve never competed is this program for me?

Absolutely. This program is designed for beginners and newcomers who may be curious about competition or simply want to get stronger without any pressure. I’ll guide you step by step, from foundational skills to more advanced levels, and if you decide to compete later on, I’ll help you get there. The focus is on building confidence and strength at your own pace.

Do I need to have a specialized kit to do your program?

No, you don’t need special equipment. Most of my first-time clients train in regular gyms that have basic bars, machines, and free weights. I’ll adapt your program to whatever you have available, ensuring you can make consistent progress without needing to invest in specialized kit.

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